October 25, 2019



The Broadcast Traffic Coordinator traffics media from creative agency to vendors, with a focus on and expertise with media traffic within the television/movie/entertainment industry.


The Traffic Coordinator reports to the Operations Manager but must operate autonomously and exercise independent judgment in determining deadlines and priorities.



  • Create and Distribute Traffic logs for Multiple National & International Networks as well as many affiliate stations
  • Primary contact for assigned client or business – involves heavy client contact
  • Manages ISCI assignments and production schedules
  • Troubleshoots and problem solves for the client – picks up any inconsistencies and ensures they are resolved quickly and correctly
  • Has full knowledge of client’s business and maintains reference files for Traffic
  • Pulls daily traffic reports from DDS (Digital Distribution Service) and monitors buy activity
  • Generates traffic instructions and shipping materials
  • Receives commercial production status information from client creatives
  • Receives buy specs from media groups
  • In direct communication w/ buyers on units purchased and in system – if last minute, these situations may require issuance of manual instructions
  • Works directly with digital and tape duplication vendors – issues purchase orders, provides ship lists
  • Receives commercial rotation/copy instructions from client
  • Responsible for confirmation receipts on both traffic instructions and commercial material delivery
  • Issues copies of traffic instructions and purchase orders to client
  • Works with buyers to resolve discrepancies on vendor invoices post-air
  • Handles issues related to clients that fall within his/her assigned client list and do not require the Traffic Director
  • Maintains solid working relationships with other dept. managers that directly affect Traffic
  • Provides training, development, and guidance to junior level traffic staff



  • No less than 3 years experience in broadcast trafficking
  • Traffic experience in television/movie/entertainment business
  • Proficient in Microsoft Word, Excel, Myers Protrack, Wide Orbit
  • Exceptional organizational skills
  • Ability to maintain high level of attention to detail on all projects
  • Demonstrated ability to meet deadlines, work well under pressure with minimal supervision, and adapt on the fly to changing business demands
  • Excellent problem solving skills
  • Superior written and verbal communication skills



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